Filipinos are increasingly recognising the beauty of fresh cut flowers. There are now flower stalls with fresh cut flowers in many places in the cities.
Not so long ago, cut flowers were only used at funerals and as altar decorations.
However, the artificial flower departments in department stores are still larger than the fresh cut flower stalls.
In the province of Misamis Oriental, in the Mat-i district of Claveria, on the way to Gingoog, there are several rose farms that supply the city of Cagayan de Oro with wonderfully fragrant and colourful roses.